When I first started blogging in December of 2017 it took me hours to decide on just what to write about. After finding a good topic and keywords it would take me another couple of hours brainstorming just what to say.Writer’s block is one of the most common hurdles that content creators have to overcome.Click To Tweet It’s no easy task. Especially when you have A-list gurus who have been doing this for years knock-out post after post of great content. I was stuck in a self-help addict mentality.Click To Tweet
The old analysis by paralysis. It wasn’t until I started learning from content creators like Gary Vee, Russell Brunson, and Grant Cardone that I realized all the gurus put out amazing content using a simple strategy.
If you Google any of the GC, Russell, or Gary you see that they are constantly producing content. Just how do they do this? Aside from having an entourage they have a simple strategy.
Here is how it works. As a matter of fact, this very post you are reading was created using this strategy. I did a Facebook Live talking about this very topic and the five way to re-purpose content.
I then downloaded the video to my pc’s, (does anyone still say that? PC?) Anyway, my pc’s hard-drive.
Then, I uploaded the video to YouTube and copied the video url and logged on to Fiverr. Fiverr is a freelance platform where you can find independent contractors to do an enormous amount of tasks starting at five dollars.
I paid a nice lade in the Philippines, she is my go-to lady and had her transcribe about 10 minutes worth of video content for five dollars. Neat, huh?
It took seven days to receive the transcriptions. Now, all I do is edit my post. And, re-purpose it for my blog.
The conflict then becomes processing the huge amount of content to re-purpose it.
Now this is key. As bloggers we are taught to produce as many posts as you can. Work on a schedule that will allow you to post consistently, they say.
And, hopefully in a year of two, you can reap the rewards of SEO, ranking, traffic, yadda yadda..
Recently I decided to take another approach. I decided that instead of focusing on quantity I was going to focus on quality.
So, I have started creating good quality video content and re-purposing on different platforms.Now, blog posts should not be just informative. They should provide AMAZING value to readers so they can turn into perspective customers.Click To Tweet
The more value you give the more potential for perspective customers.
So here five effective ways to re-purpose content.
[ Video content, especially influencer videos, interviews with influencers that you can do are fantastic for repurposing. It doesn’t have to be an influencer with millions of followers.
It can just be someone who is just two levels of above you. Someone that has just has a little bit more influence than you do. Have an interview, a videotaped interview with them, preferably.
Ask them a few questions, something that provides values that you already have, a value-added content that you can provide to your audience.
You can use that audio or you can use that video to send it into places like Fiverr, Upwork or Rev.com and get it transcribed to turn it into a blog post.
That is two pieces of content right there from that video.
From that same video, you can pull the audio, use it for a podcast.
There’s three pieces of content that you already have.
You already been able to re-purpose it three ways
and then you can pull images or screenshots from the video using Instagram, Memes and stuff like that, that’s four.
Then not only that, but once you have all this content, you can blast it out to emails you email blast to your audience and chat bots and Facebook groups or however you want to use it. I hope that was helpful. I appreciate you tuning in. I love you, guys. Peace.]
There you have it. That was my FB Live feed.
- Record Video
- Upload Video to Youtube
- Copy video URL
- Hire a transcriber on Fiverr
- Edit Transcription
- Social Media Video
- Blog Post
- Podcast Episode
- Instagram Meme
- Email List
Until the next episode – Get you some!
Hey, many of you don’t know that I actually lost everything before I turned things around with just 30 days before all my bills caught up to. I started to crawl out of that hole by interviewing wealth creation experts – you can get the Expert Interview Series at https://eddiepicasso.com/expert-interview-beta